Manufacturers - Holdbacks - Smart Dealerships

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Manufacturers - Holdbacks

hold-back-money Here dealers turn selling green cars into more green for them. In summary, holdback is nice to know, but is just one small piece of a complex puzzle. Domestic manufacturers (Ford, General Motors and Chrysler) generally offer dealers a holdback equaling 3% of the total sticker price (MSRP) of the car. Domestic manufacturers (Ford, General Motors and Chrysler) generally offer dealers a holdback equaling 3% of the total sticker price (MSRP) of the car. Foreign manufacturers (Honda, Toyota, Volkswagen etc.) provide varying holdback amounts that are equal to a percentage of total MSRP, base MSRP, total invoice or base invoice, as indicated in the list below.

Acura             2% of the Base MSRP
Audi                No holdback
BMW                    No holdback
Buick             3% of the Total MSRP
Cadillac         3% of the Total MSRP
Chevrolet         3% of the Total MSRP
Chrysler         3% of the Total MSRP
Dodge              3% of the Total MSRP
Ford              3% of the Total MSRP
GMC                  3% of the Total MSRP
Honda              2% of the Base MSRP
Hyundai              3% of the Total MSRP
Infiniti          1.5% of the Base MSRP
Jaguar                 No Holdback
Jeep               3% of the Total MSRP
Kia                   3% of the Base Invoice
Land Rover              No Holdback
Lexus               2% of the Base MSRP
Lincoln               2% of the Total MSRP
Mazda               1% of the Base MSRP

Mercedes-Benz    3% of the Total MSRP
Mercury               3% of the Total MSRP
MINI                  No Holdback
Mitsubishi           2% of the Base MSRP
Nissan               2.8% of the Total Invoice
Porsche                  No Holdback
Saab                2.2% of the Base MSRP
Scion                  No Holdback
Subaru                2% of the Total MSRP
Suzuki                3% of the Base MSRP
Toyota                2% of the Base MSRP
Volkswagen            2% of the Base MSRP
Volvo                 1% of the Base MSRP